In a strategic move that underscores their commitment to excellence, ELAM Insurance Group has announced the establishment of SAYA Reinsurance Brokers LTD ( “SAYA Re”) a reinsurance brokerage firm in Cyprus with Maroun El Rassi appointed as Managing Partner/CEO, and Board Member of ELAM Insurance Group. This venture is poised to specialize in niche and high-end products, aligning with ELAM’s overarching vision to position itself as a leading provider of reinsurance services in the dynamic MENA region.
ELAM Insurance Group’s decision to establish SAYA Re a specialized reinsurance brokerage in Cyprus reflects a bold step towards increasing their regional presence. Cyprus, with its strategic geographical location and thriving financial sector, provides a conducive environment for SAYA Re to introduce and flourish in a market that demands innovation and specialization.
Central to ELAM’s expansion strategy is the emphasis on niche and high-end reinsurance products. By concentrating on specialized offerings, SAYA Re aims to cater to discerning clients with unique risk profiles.
The establishment of the brokerage in Cyprus is a pivotal move in ELAM’s broader vision to emerge as a leading provider of insurance and reinsurance services in the MENA region. Cyprus serves as a strategic gateway, allowing SAYA Re to forge connections, understand regional intricacies, and position itself as a trusted partner in the diverse insurance markets of the Middle East and North Africa.
The brokerage’s commitment to specialization means crafting tailored solutions that address the specific needs of the local and regional markets. By understanding the intricacies of each market, SAYA Re aims to create a portfolio of offerings that resonate with clients and establish long-term partnerships.
The expansion into Cyprus builds upon ELAM’s already-established reputation in the insurance and reinsurance sector. Known for their commitment to quality service, integrity, and strategic thinking, ELAM’s (through SAYA Re) entry into the Cypriot market is poised to further solidify their position as a trusted name in the broader MENA reinsurance landscape.